St. Petersburg Florida homes
St. Petersburg Florida Homes and Information
(727) 741-2000 and (727) 580-3335| Contact | Site Map

About Us

Ed Sandford, Realtor, e-PRO, GRI, ALHS
St. Petersburg Realtor & Editor

Ed Sandford St. Petersburg Realtor, e-PRO, and BSME Old Northeast Bungalow to Luxury salesEd is a full time real estate professional. He is a Florida native who has traveled extensively and has decided to return to his Florid a roots. He has faith that the Tampa Bay community will continue to thrive and be a premier community.

He is an honors graduate of the University of Florida Mechanical Engineering College and a former second chair cellist of the University of Florida orchestra. He is an audiophile and music lover.

Ed is also a lead editor and owner of a world wide collector site-- which has been published nationally. Recently his work was recognized by national magazines and Google search engine as well-researched, honest, and objective content.

He enjoys participating in the community as a member of the Salvador Dali Museum Zodiac group, contributor to the local SPCA, volunteer high school teacher, and Ambassador to the St. Petersburg Chamber of Commerce.

St. Petersburg Realtor Ed has assisted with relocations to the Tampa Bay area, investors with 1031 tax exchanges, and vacationers to the Sunshine State. He has an upbeat, professional attitude and commitment to excellent customer service. He prides himself in extensive knowledge of the Tampa, St. Petersburg, and Sarasota communities.

Contact Ed Sanford at (727) 631-4535


Connie Lancaster, Realtor, ALHS
St. Petersburg Realtor - Beaches to Bay Expert

Connie LancasterReal Estate is my passion. For over 15 years I have been investing in properties here in St. Petersburg, the Beaches, and the Mountains of North Carolina for myself, friends, and family. More than ever, this is one of the Best Investments you can own. Here in the St. Pete/ Tampa/ Sarasota market we have one of the Best Kept Secrets on the Gulf Coast of Florida!

It’s truly “No Better Place, No Better Time!”

As a member of “The Platinum Group” of Smith & Associates, I and my team take great pride in providing all the services necessary to make a property search or sale as seamless as possible. We are the professional group that wants you to let us do what we do best and let you do the same. We are your resource for more than Real Estate. Our affiliations and contacts are yours for the asking.

Recently, I have broadened my horizons to include a Smoky Mountain Log home. Take advantage of my love to find Great Properties, whether it is a downtown Bungalow, a Beach Condo, a Multi-family Apartment Complex, or a Mountain Retreat. After all, I can't buy all the properties in Paradise. Let me and our group help You with your search for just the right property for your needs. Paradise is yours for the asking.

Contact Connie Lancaster at (727) 741-2000

ALHS Accredited Luxury Home Specialist


Cynthia Serra, Realtor, ALHS
St. Petersburg Realtor

St. Petersburg Realtor Cynthia SerraCynthia is an Old Northeast St. Petersburg expert, long time resident, and former teacher. She is always there to greet clients with a smile, her Southern charm, and her upbeat attitude.

She has consistently been a top producer in Pinellas county, selling well over 6 million dollars in housing last year. Her sales have been distributed from Old Northeast to Isla del Sol to Seminole.

Contact Cynthia Serra at (727) 580-3335

ALHS Accredited Luxury Home Specialist


View the latest news on the St. Petersburg, Florida Real Estate Blog

For more information, please contact us at:

Ed Sandford, Realtor, e-PRO, ALHS, GRI/ Cynthia Serra, Realtor/ Connie Lancaster, Realtor

The Platinum Group

Smith & Associates Real Estate, Inc.
330 Beach Drive NE
St. Petersburg, FL 33701

Phone: (727) 741-2000
Fax: (727) 895-6145
Email: ed @

Or use the following contact form

First Name
Last Name
Property Type
Price Range

current florida real estate listings
Current Listings

St. Petersburg Real Estate-Cynthia Serra, Ed Sandford, and Connie Lancaster of the Platinum Group
Brought to you by
Cynthia Serra, Ed Sandford, & Connie Lancaster
Realtor®, GRI, e-PRO, BSME, ALHS

Smith and Associates Realtors, Inc

The Platinum Group Real Estate Team in St. Petersburg Real Estate- Florida

Contact Us
Email Us


E-Pro Designation awarded to Ed Sandford

At Home With diversity
At home with diversity